KILL THE PENGUIN!
As you may have noticed according to the search engine results (IF you can even tell now that the Penguin has totally made them less relevant and more spammy and stupid) your image has been severely hurt by this update.
Why? Because it makes you look not only stupid (it doesn't work, for one thing) but it also makes you look inhumane, arrogant, and completely lacking compassion as it destroys the rankings and thus the profits of thousands of small businesses who are struggling to make a buck in this ailing economy! That's right: the ones who are most hurt by the Penguin are little mom-and-pop businesses that rely on web traffic to make some extra money or even their main income after they lost their jobs and no one would hire them so they turned to the web to be an internet entrepreneur.
Supposedly this Penguin update was supposed to weed out spammy sites. Yet what it has actually done is to weed out good sites and promote spammy sites to the top of page 1! (See my other post on the Penguin update re evidence of this!)
Granted some who were hurt by the Penguin may have been using some grey hat SEO techniques. But ask yourself: Why?
Most of them saw what their main competitors were doing and simply copied them in order to compete. Their competitors were using link farms, so they used link farms too. Their competitors were using articles spun and distributed to blog networks, okay then they did that too, to compete...
You see when you are a small businessman you often have to compete in your niche with people who have quite a bit of money and who have a paid SEO firm working for them who know all the best techniques to get rankings... Clearly great content was NOT getting anyone ranked high. So they did what their competitors did thinking "if Google is rewarding them (and they were - that's a key point in all this!) then surely they'll reward us as well."
So then they start competing, doing well in the rankings, and BAM! The Penguin pulls the rug out from under them!
Why? Why, if Google wanted people to quit doing this or that, why wouldn't they just tell us, issue a press release:
"WARNING: [This or that practice of linking, on site SEO or whatever] is no longer acceptable! Change your sites now according to the following standards and practices, or you will be penalized on April 24th!"
Then they could have listed what was acceptable or not acceptable and let us fix our sites according to their wishes, and stop using whatever link schemes or other SEO they don't like, and most people would have OBEYED and that's it: no more problem.
But noooooooo! Google would rather just SLAP you down, punish you for something you didn't even know was wrong or at least didn't know was on their radar... and then let you just dangle in the wind as your money site(s) lose all rank and traffic and you can't pay your rent or your car payment or whatever.
And GOOGLE WONDERS WHY PEOPLE SAY IT IS EVIL?????!!
Google has zero regard for people. (Are they run by robots? Or just jerks who have no human compassion?)
So what do we do now?
Some are saying to just wait and see. Maybe Google will show some compassion and reverse the severity of the Penguin...
THE LEAST THEY COULD DO IS ANSWER THIS QUESTION FOR US:
WHAT DOES GOOGLE WANT? What do they want from us as webmasters?
And tell us the TRUTH! Don't give us this b.s. about how you LOVE CONTENT!
The results of Penguin prove that you do NOT love content because many sites with great content have been slapped while sites with ZERO content have been put up on page one.
IF Google loved content my site would have been #1 as soon as I built it, and I'd have never had to go searching for info on SEO, how to get my site to rank, how to use x% keywords, how to have just the right Page Titles, how to use keywords for images, how to get backlinks, how to get social bookmarks, etc. etc. etc....
So until Google comes clean and tells us the TRUTH about what Penguin really is filtering and why, and what we need to do to be liked by the Penguin and the Panda, I see that we really can only do 2 things:
1) WAIT AND SEE what Google wants or if they have enough sense to reverse or minimize some of the filtering and our rich content sites will come back up the page rankings; and
2) BOYCOTT GOOGLE! At least until they repair the damage they've done, and hey maybe even issue an apology!LOL! Yeah, right! Google issuing an apology about their stupidity will not be forthcoming! I think that's one thing you can count on.
"We don't care. We don't have to. We're Google!"